BRANDING WORKSHOP

COLLABORATION     EXPLORATION     INITIATIVE     &     PHILOSOPHY

Yesterday I did a strange kind of service: I volunteered to share my opinion as a student for an FDR branding workshop. The purpose of this was to make a decision on whether or not modifying the Roosevelt brand was a smart decision; so I gladly gave up seven hours of my Tuesday to help. As I entered the room, I was surprised to see it was full of teachers, ex-alumni and parents. I was accompanied by two sophomores, but we were the youngest of the group. At first, it was intimidating to voice my thoughts with a room full of strangers, but after a few hours of breaking the ice I overcame the obstacle. Once I was familiar with the adults, collaborating with them came to me as an easy task. Throughout the day we debated, discussed and in general, worked together towards a common goal: The better branding for FDR. 

I remember this one instance where we were told by the group facilitator to review the FDR logo. After conversing with an alumni and the Peruvian director, we came to the conclusion that it seemed too edgy and did not represent the school values. A colleague proposed we change the logo, but after hearing her idea, I shared my opinion. I personally gave the suggestion that instead of changing the logo and going through the long process of re-branding, we could simply modify it to make it more inviting in appearance. I gave examples from BCP and Interbank's new logos, and the rest of the group agreed with me.

After the day was over, I thanked the facilitator and leader for inviting me to participate in the branding workshop. Not only did I learn from the concepts explained, but I gained experiential knowledge that I wouldn't trade for anything.