IS A FAILURE A FAILURE?

Why Mr. Cotter will no longer be Breakthrough's model 

For the cover image of the class magazine, the layout crew had several possible ideas that could meet the expectations. After doing several pitches the final design was found, and it included Mr. Cotter, Ms. Paredes and an office-looking conference room. However, the idea failed to succeed once we took it into action. 

So why did it fail? I think it must have been the vague visualisation we did of the final product, we probably should have layout out the specifics and maybe sketched what we had in mind. I think it all boiled down to the simple fact that in looked better in our heads than on the screen. 

Since we are completing the magazine as a class project, and the models are free of charge, this was all ok, however if this was a real life situation, our mistake could have cost us some good money, this is why it is important to learn from these scenarios.

W  H  A  T         D  I  D         I         L  E  A  R  N        ?

1. There is NOTHING more crucial to acting than planning, ACTION PLAN!
2. Think out loud! it is better to over-communicate than to under
3. Team-work is the biggest tool, two minds think better than one
4. Iterations are OK, a failure isn't a failure if you learned from it!

Our final cover idea (sketches)